Envisioning a future Samsung Sports Experience.
Sports is a highly emotional experience, fans get VERY involved. The excitement of going to a live Sports event is HUGE. For the fans watching the game at home, how can we bring this excitement and this emotional engagement into their living room? Being a sports fan is also an incredibly SOCIAL experience — you go to the game with your friends, you’re part of the crowd, you suffer through the ups and downs with them. It’s that SOCIALITY of sports that brings fans together, and is such a huge part of being a sports fan.
Sports fans have to navigate increasingly complex solutions to find and watch their favorite sports content across numerous n-screen experiences, where and when they are. We identified over 100 opportunities for us to explore. In envisioning the future of SSE, we wanted to enable a highly social sports experience, engage fans viscerally as well as by meeting their needs & wants, and take the Samsung Sports Experience outside of Living Room TV viewing towards a mobile, in-stadium, on-the-go experience.
I art-directed and produced the following vision video for executive review.