Evolving shortcuts to move riders faster.
Increase usage and engagement of shortcuts to improve ride conversion and time to request.
The previous flows were a minimum of 5, upwards of 14 steps to request a ride.
Upfront pricing isn’t truly upfront (requires a destination first even though we offer suggestions for destinations). We wanted to add in additional context, description, address clarity, and an upfront price.
28% of riders that arrive on the home-screen do not confirm a trip request. Shortcuts are only utilized for 15% of trips despite that they are shown for 80% of sessions. We get shortcuts “correct” about 46% of the time.