Action Feed

PayPal’s next-generation consumer app focuses on intelligent recommendations and improving customers’ financial health.

One of my very first projects after joining PayPal was to direct and lead the design for a Northstar consumer app redesign that would focus on key user goals and needs that our current app fell short on. Things like better awareness of one’s finances, spending, subscription management, savings goals, and other intelligent recommendations through machine learning and behavioral research.

Intelligent Spending AI

An app that truly has a customer’s financial health interests in mind.

Automated Budget Creation

A user’s repetitive and habitual spending report intelligently offers to immediately create a budget for this expense category or merchant.

Smart Personalization

Through machine learning and simple nudges, spending habits and other triggers can help personalize a customer’s experience.