Framera
From hackathon grand-prize winner to roadmap...
A pair of smart young software developers approached me asking if I would work on a 2-day hackathon project together. They wanted to create a better checkout experience and had a couple ideas. After brainstorming together, I proposed a design that reduced friction for the user, integrated seamlessly with our One-Touch product offering, and was more personalized for both the user's experience and the partner's branded site it would live on.
Initial sketches
Since this was a 2-day hackathon, we had to get moving. I quickly sketched up several ideas and we all centered in around one of them that incorporated a user’s profile, funding instruments of choice, and their preferred shipping address with a “Buy Now” button that included the price.
I quickly moved to some more polished designs that combined PayPal’s existing design system along with a take on where the next-gen design system was headed. All of this fit nicely into a small single i-frame that could be inserted onto any webpage with a single line of code and customized in several ways based on the site’s branding.
Framera’s value props
Our 2015 hackathon demo
Final product
After presenting our working concept live on an actual partner's site, Our VP of Product announced to the crowd that this looked to be the future of our checkout product. Two months later in a product review meeting at the executive level, my design was flashed on-screen as the next generation version, and slated for Q4 roadmap production. Legal has since patented our concept and design as well.
Amazon Deal
On November 8th, PayPal announced a new partnership to include their checkout on Amazon. While it’s taken a few years due to contractual obligations, our project is finally seeing the light for marketplace partners outside of ebay.
